in the Teaching Excellence Framework
in leadership & management
UCAS code: 350T
Year of entry: 2019
UCAS Tariff: 112
Duration: 3 YRS (FT)
Institution code: G53
Why choose this course?
How and why do we choose the things that we buy? What influences people? If you’re fascinated about human behaviour and how through marketing this knowledge can influence behaviour, then our degree will give you the ability to make this your career.
Our marketing degree explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising. Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’. This includes practical experience during your final year where you will be able to combine everything you have learnt to undertake a project working with a business to solve a genuine industry problem.
The North Wales Business School has excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s. As part of the course, you will be given the opportunity to hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.
As our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI worth over £1,300 at no additional expense.