Why choose this course?
How and why do we choose the things that we buy? What influences people? If you’re fascinated about human behaviour and how through marketing this knowledge can influence behaviour, then our degree will give you the ability to make this your career.
Our marketing degree explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising. Work-based learning is embedded into the programme, meaning that all graduates will be equipped with knowledge and skills to meet current and future market needs and be ‘work ready’. This includes practical experience during your final year where you will be able to combine everything you have learnt to undertake a project working with a business to solve a genuine industry problem.
The North Wales Business School has excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s. As part of the course, you will be given the opportunity to hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts.
Graduates of this degree will be eligible for partial exemption from the CIM Diploma in Professional Marketing qualification and as our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI worth over £1,300 at no additional expense.
*The University reviews its courses on a regular basis to ensure that they reflect the needs of students and employers. To do this we have a schedule for approving new programmes, and updating existing ones. Some are awaiting their turn in the approval cycle and are shown as 'subject to validation'. As soon as the award is validated, details will be amended automatically. For those courses listed as subject to validation, please contact the Admissions Office on 01978 293439 for further information. Once a programme that you have applied for is validated, details will be communicated to you. If you are not happy with the changes made and wish to withdraw your choice, the University will assist you with finding an alternative programme.