Consumer Psychology and Marketing
I graduated in 2016 from Wrexham Glyndwr University with a 2:1 in Consumer Psychology and Marketing and I now work as a graduate research scientist at Dyson. I work on a variety of different machines at different stages in their development at the firm’s Wiltshire headquarters.
Wrexham Glyndwr had a major impact on my choice of career, The best thing about studying at North Wales Business School (NWBS) was definitely the support I received. Whether I was knocking on an office door, calling, emailing or skyping there was always someone who was happy to answer my questions or fix my data when I’d done something wrong. That was the great thing about the NWBS, you’re a name rather than a number, lecturers stop and say hello and actually know who you are.
I had friends in other universities that managed to do entire modules unable to get the support they needed because they were just a number to their lecturer – it wasn’t like that at Wrexham Glyndwr.
The unique Consumer Psychology aspect of the course – renamed Business Marketing and Consumer Behaviour - is what attracted me to study in my home town. The degree was of instant interest to me; I had found hundreds of Marketing degrees and hundreds of Psychology degrees but this was different. It’s the only course in the UK I could find that had Consumer Psychology at undergraduate level and that’s the sort of USP I wanted.
That USP helped me gain my current role at Dyson, where I sit within the Research Development and Design (RDD) department as part of the Product Mechanistic team.
Our aim as a team is to amplify technology potential and drive new technology definitions through maximised product experiences and proven and measurable benefit profiling. That means we get involved with a wide variety of different products at various stages of their development life by directly applying consumer science to product development, using a wide variety of techniques including experiments and questionnaires to focus groups and rapid response panels.
Knowledge is key and Dyson is all about not being afraid of making mistakes; there’s a reason the first bag-less vacuum cleaner took 5127 prototypes before being put into production!