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MBA – Master Business Administration

I established HEDCAMz from my home in Crabtree Green in 2010 when the action camera industry, now worth more than an estimated £2.2 billion,was in its infancy.

We were selling gear made by other brands such as GoPro and Sony in order to get the company up and running. I turned my attention to developing my own product, launching the first HEDCAMz branded camera in February 2011.

We recently more than doubled our turnover by venturing into the drone market when we became the Wales distributor for DJI, the world leader in camera drones. We are also on the verge of launching OLFI, a feature rich, low price action camera.

It has always been a lifelong ambition to run my own business. The success of HEDCAMz has been driven 100 per cent by passion rather than the industry I have more than 20 years’ experience in. It was born out of the vision I had to mix work and pleasure. I was looking to do something for myself career-wise and at the time I was actively involved in sports such as motocross, downhill mountain biking and snowboarding.

That was also the time when action cameras were just starting to take off and there were few brands around aside from GoPro. All of the cameras were bulky and I wanted to bring a lightweight, low-cost one to the market.

But it was actually the deal with DJI which provided a massive breakthrough in terms of growth. Since then things have been going well and we’re looking forward to taking HEDCAMz to the next stage in its development.

I had the opportunity to visit the DJI factory in China last year and I am proud to say that we’re not just a seller of their products – we’re working in partnership with them.

My electrical/electronic engineering education and broad industry experience proved invaluable when the company started. This was combined with business and management knowledge gained from my postgraduate study for an MBA at Glyndwr University.

After leaving school I secured an electrical/electronic apprenticeship with Speywood Biopharm in Wrexham (now known as IPSEN). I was also studying part-time for a HNC at Wrexham Glynd┼Ár University, then known as the North East Wales Institute of Higher Education (NEWI).

I also gained my BEng (Hons) degree in electrical/electronic engineering at NEWI. I became UK General Manager for WITT Gas Techniques Ltd – my final post before starting HEDCAMz.

I now works alongside videographer and marketer Sam Proctor, the company’s only other full-time employee, who I took on through the Jobs Growth Wales scheme in April 2014.

I’d always thought that the business I’d end up starting would be in control equipment, reflecting the career path I’d followed. But I just didn’t have the passion to do it. HEDCAMz was driven by passion more than anything else but I don’t think I could have got it off the ground without the knowledge I had gained.

After a steady start we’re now focused on expanding and I’d really like us to open our own unit in the near future and take on more employees when we’re in a position to do so.

We continue to sell products from other manufacturers and offer a repairs service, but our attention is still firmly focused on our own products, in particular the launch of the new HEDCAMz OLFI, an affordable camera which will be capable of shooting 4K video at 24 fps.

Designing my own branded action camera was what I set out to do from the start and I’m very excited about what can be achieved with the OLFI. Feedback has been excellent so far and hopefully it can realise its potential.

Discover more information about our MBA Master of Business Administration, or for more information about our range of courses within North Wales Business School, please visit the school page.


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