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WGU ten years

Tracy Powell

Senior Lecturer Marketing, & Consumer Psychology

Staff Profile

Tracy Powell

Room: B106


+44 (0) 1978 293029



After completing an undergraduate degree in Management, Tracy worked in sales and Marketing  for a time before becoming Operations director for a French company.  As part of this role Tracy took an active part in training and development for the organisation and the strategic development.

Having experienced the business development and marketing first hand, Tracy wanted to improve her skills and studied for a Masters in Business and Consumer Psychology at Bangor University.  On completion Tracy was able to combine her previous experience with her academic knowledge and set up her own consultancy. She worked with a range of companies on strategic projects applying Consumer Psychology theories within the work place to improve business performance.

At weekends Tracy loves the being outdoors and after walking the dog on the beach she can be found sailing or kitesurfing if it is windy and wakeboarding or stand up paddle boarding if it is calm.  She continues to ski and now makes regular trips to the alps to improve her telemarking!

MA in Business and Consumer Psychology

BA Hons in Management, Banking, Insurance and Finance

BSC (Hons) Marketing and Consumer Psychology

Tracy lectures on Undergraduate:

Digital Marketing,

Consumer Psychology,

Behavioural Economics for Marketing, Advertising and Branding

Post graduate:- Creating total Team harmony 

Chartered Institute of Marketing programme leader and delivers modules for the Diploma and Certificate:-

Diploma -

Digital Strategy

Mastering Metrics


Digital Marketing

Integrated communications

Also programme leader for Sports Management degree

Consumer Psychology in the digital environment.

Behavioural economics and their impact on the consumer.

Behavioural economics in the work place.