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WGU ten years

Claire Blanchard

Senior Lecturer Marketing, & Consumer Psychology

Staff Profile

Claire Blanchard

Room: Business School


+44 (0) 1978 293029



Claire joined Glyndwr University  as a Senior Lecturer in Marketing and Consumer Psychology in November 2015 and teaches on a range of marketing and business related modules. 

Claire is a highly experienced academic having spent 23 years in academia teaching a range of business subjects. Claire has held a range of posts in various universities from Director of Foundation Degrees to Head of Department.

Claire is a passionate advocate of Higher Education and of widening access in particular and is keen to promote the transformational benefits that higher education can bring not only to the individual but to society at large. Claire has done much to promote enterprise to her students and has taken them to various conferences around the world. Claire recently won the NCEE HE Enterprise Educator award and was shortlisted for the NIACE most Inspiring Tutor ward in Wales in 2015.

She is a highly experienced QAA Reviewer and Auditor having undertaken 35 reviews in all four nations of the United Kingdom. She is also a highly experienced External Examiner and has examined both nationally and internationally having examined Business programmes in the Middle East.  She is also an Inspector for the British Accreditation Council.

Claire has also chaired numerous validation panels and acted as an external expert on validation panels in many universities both nationally and internationally. She is very interested in governance and is a Governor in Alder Hey Hospital and a Governor in two local schools.  She is also a trustee  of two charities. She currently serves on the Welsh Board of the Chartered  Management Institute and sits on one of the CMIs national committees where she has the opportunity to influence national policy and debate.

She is a highly experienced business mentor and currently mentors for the CMI, City and Guilds and  is an alumni of the Cheri Blair Foundation Mentor programme She has also mentored extensively for Young Enterprise She also sits on the Advisory Committee  for the appointment of magistrates in North Wales.

Claire is a book reviewer for the Chartered Management Institute and regularly reviews academic text books for Routledge. She is a Welsh speaker.

BA(Hons) Public Administration

Master of Business Administration

Master of Professional Studies

Fellow of the Higher Education Academy

Fellow of the Institute of Leadership and Management

Member of the Chartered Management Institute

BSC (Hons) Marketing and Consumer Psychology

Claire teaches a range of modules from Undergraduate to Postgraduate level and supervises both Undergraduate and Postgraduate dissertations.


ABS Teaching and Learning Conference April 2015 Track Chair and Rapporteur Enterprise Education

The Italian Job: The University of Chester, Global Entrepreneurship Congress, Milan, March 2015

Poster presentation-‘Nothing ventured nothing gained’ Staff Conference-‘Innovation and Creativity’ September 2014

Mission Moscow: The University of Chester, Global Entrepreneurship Congress, Moscow,  March 2013

Retention-What works for MTEM students- Staff Conference September 2013

ABS Teaching and Learning Conference April 2013 Track Chair and Rapporteur Student Experience

Foundation Degrees- How to get started? Staff Conference September 2005

Learning in the Workplace -Centre for Outcomes Based Education  June 2008 OUP