Digital Marketing Essentials
This module aims to demonstrate an introduction to digital marketing essentials. Learners will be taught best practice around how to utilise a range of digital marketing tools, social media planning and analytics and measurement.
Week by week, students will work on building their own social media marketing plan, based on an organisation of their choice, typically their employer. Each week mirrors the course content, and support is provided as well as opportunities to discuss with classmates through guided discussion on the online forums.lise a range of digital marketing tools, social media planning and analytics and measurement.
What you will study
- Social Media Planning
- Persona Development
- Content Marketing
Course Start Date
12.1.2021 4 Weeks
Students will be required to undertake a project of building a digital marketing plan, based on improving digital marketing performance for a chosen organisation, typically their organisation. The plan mirrors the weekly content and is based on a practical template provided. The forums will enable students to reflect and demonstrate their learning. The minimum expectation for the improvement plan word count is 500 - 1,000 words.
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