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Digital Marketing Essentials

Digital Marketing Essentials

This module aims to demonstrate an introduction to digital marketing essentials. Learners will be taught best practice around how to utilise a range of digital marketing tools, social media planning and analytics and measurement.

Week by week, students will work on building their own social media marketing plan, based on an organisation of their choice, typically their employer. Each week mirrors the course content, and support is provided as well as opportunities to discuss with classmates through guided discussion on the online forums.lise a range of digital marketing tools, social media planning and analytics and measurement. 

What you will study

  • Social Media Planning
  • Persona Development
  • Content Marketing

Course Start Date

We have 5 upcoming dates for this course:

September 13th 2021 for 4 weeks

November 1st 2021 for 4 weeks

Course Delivery

Scheduled learning and teaching hours 12 hrs
Total contact hours 12 hrs
Guided independent study 76 hrs
Module duration (total hours) 100 hrs


Students will be required to undertake a project of building a digital marketing plan, based on improving digital marketing performance for a chosen organisation, typically their organisation. The plan mirrors the weekly content and is based on a practical template provided. The forums will enable students to reflect and demonstrate their learning. The minimum expectation for the improvement plan word count is 500 - 1,000 words.





To book onto this course, please visit the online store.

The booking for this course closes a week before the course start date. If you would like to find out more about future dates for this course please contact 

Wrexham Glyndwr University Open DaysOpen Evenings 2021