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Chartered Institute of Marketing

Chartered Institute of Marketing

The CIM is the leading international marketing and sales body with members worldwide. The institute exists to develop and maintain the professional standards whilst improving the skills of marketing and sales practitioners.

In todays’ competitive environment all organisations whether private, public or voluntary need to understand and apply the principles and practices in marketing and sales in order to compete effectively.

The CIM qualifications we offer open and will make a real difference to your career, whether you are a student, marketing assistant or responsible for an entire marketing department.

Overview

Our experience is second to none in delivering CIM marketing courses across North Wales from Certificate through to post graduate Diploma in marketing. Over the last 10 years hundreds of successful marketers have qualified from Glyndŵr University, having come from a wide variety of business backgrounds such as telecommunications, agriculture, leisure and tourism, food, transport, manufacturing to financial services. The small but dedicated teaching team are drawn both from academics as well as practicing professionals, providing depth of marketing knowledge but also experience.

CIM students come from a wide variety of business backgrounds such as the public sector, telecommunications, agriculture, leisure, tourism, food, transport, manufacturing and financial services.  Some are currently studying for degrees or postgraduate awards but recognise the competitive edge a professional qualification gives them.  Others may be thinking about or just starting a career in sales or marketing and not have any formal qualifications, but want to arm themselves with the marketing skills that will help them achieve their professional development goals.

Course content

Certificate in Professional Marketing (Level 4):  The Certificate level is designed for candidates who recently started working in a marketing environment who require a first stage qualification.  The emphasis of the Certificate level is on practitioner skills and building a sound foundation in all major marketing concepts and theories.

Modules:

  • Marketing
  • Integrated Communications
  • Digital marketing

 

Diploma in Professional Marketing (Level 6): The Diploma level is designed for candidates who have been awarded the Professional Certificate in Marketing or hold a degree or equivalent. Candidates who do not have the above qualifications, but are at a supervisory level and can demonstrate appropriate experience in marketing or sales can also join at this level.

Modules:

  • Strategic Marketing
  • Digital Marketing Strategy
  • Marketing Metrics

Key facts

  • Opportunity to accelerate entry on to a number of UK university masters programmes.
  • Programmes are available on a modular, flexible mode of attendance.
  • Course notes and assessments are available through the web so you can also study from home or at work.
  • You will receive high standards of tuition and support.
  • The staff in the School of Business have links with the region’s business community, and enjoy good working relationships with professional bodies.
  • Glyndŵr has an excellent Learning Resources Centre which provides access to information and Student Services
  • All students have their own e-mail address and have free access to the internet enabling them to utilise the extensive support resources on the CIM website.

NB:  If your first language is not English, it is recommended by the CIM that you have a minimum standard in the use of English equivalent to the British Council IELTS band 6.

Career opportunities

CIM students come from a wide variety of business backgrounds such as public sector, telecommunications, agriculture, leisure, tourism, food, transport, manufacturing and financial services. Some are currently studying for degrees or postgraduate awards but recognise the competitive edge a professional qualification gives them. Others may be thinking about or just starting a career in sales or marketing and do not have any formal qualifications, but want to gain the marketing skills that will help them achieve their professional development goals. There is a level to suit everyone's career aims.

Assessment

There is one assessment per module of study for Certificate and Diploma comprised of a either a 2/3 hour exam, work-based assignment or a portfolio of work.

Assessments are held 3 times a year in December, March and June

Entry requirements and applying

Certificate:        

Educated to A level or NVQ level 3 or with relevant experience in marketing.

Diploma:            

CIM Professional Certificate in Marketing

Any business or marketing Bachelors or a Masters Degree (or equivalent qualification) where a minimum of one third of the credits come from marketing.

(i.e 120 credits in Bachelor’s degrees or 60 credits with Masters degrees) or experience in a marketing management role that has provided potential students with ability to evidence that they can meet the learning outcomes from the Professional Certificate in Marketing

The Chartered Institute of Marketing exercises its right to formally approve prior experience and learning.

 

Applying

For more details please contact inbusiness@glyndwr.ac.uk or 01978 293439 or complete the below form to get you started on the enrolment process.

Direct application form

For general admission enquiries, please contact our admissions team on 01978 293 439 or email enquiries@glyndwr.ac.uk

Course duration and fees

Certificate: One evening per week (Wednesday 6.00 pm – 9.00 pm) and each module has two Saturday Support Sessions.

Three intakes per year in September/January/April.

Diploma:             One evening per week (Tuesday 6.00 pm – 9.00 pm) and each module has two Saturday Support Sessions.

Three intakes per year in September/January/April.

Certificate: £1650 or £580 per module

Diploma: £1700 or £600 per module

Fees are inclusive of all formal tuition and support.  The above fees do not include CIM membership or assessment fees. These are as follows:

Annual membership - £50

Assessment fee per module

Certificate - £130

Diploma - £170

Open EveningHow to ApplyPrintQAAUniversity open day

 

Senior business lecturer Brian Jones chats to former students Andrew Price and Sue de PrezSenior business lecturer Brian Jones chats to former students Andrew Price and Sue de Prez