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North Wales Business School staff

North Wales Business School staff

The North Wales Business School  covers the course areas of accounting, marketing, entrepreneurship, human resource management, global business, sports management, event management and general business. Its aim is to be an expertise asset to the North Wales region and beyond.

Meet our team

Dr Marcus Hansen

Programme Leader in Hospitality, Tourism and Events

Staff Profile

Dr Marcus Hansen

Room: B114b


+44 (0) 1978 294497


Dr. Marcus Hansen is the programme leader for Hospitality, Tourism and Events at North Wales Business School, Wrexham Glyndwr University. He holds a PhD in tourism management from Manchester Metropolitan University (MMU), which explored stakeholder collaboration in adventure tourism. He also holds a Masters degree in MSc International Tourism Management, also from MMU. After graduating, Marcus worked as a lecturer in Marketing & Tourism Management at the University of Nottingham under the guidance of Prof. McCabe. At the same time, he was also a research assistant at the University of Nottingham, working under Prof. Rickly, exploring the barriers to travelling with assistance dogs, a project he is still involved in today.

Marcus has a growing list of publications with a particular interest in adventure tourism and accessible tourism. His work has thus far seen him speak at international conferences in Europe and the US.

Before going into academia, Marcus owned and operated aerial adventure parks in the United States for a number of years. He also owned a restaurant, serving waffles with savoury and sweet toppings.

Outside of work Marcus likes to work more, spend time with the family, read and travel.

Doctor of Philosophy in Tourism Management, Events Management & Execution, Visitor Attractions Management, Contemporary Issues in Hospitality, Creating Events

Level 4 Study Skills

Level 5 Individual differences

Level 6 Dissertation

MSc Psychology of Religion an Introduction MSc Psychology of Religion Dissertation MSc Psychology of Religion and Individual Differences approach

MRes Negotiated learning

MRes Dissertation module

I also supervise PhD and ProfDoc students

Hansen, M., Rogers, D., Fyall, A., Spyriadis, T. and Brander-Brown, J., 2019. Collaborative industry risk management in adventure tourism: A case study of the US aerial adventure industry. Journal of Outdoor Recreation and Tourism.

Hansen, M., Fyall, A., Spyriadis, T., Rogers, D. and Brander‐Brown, J., 2019. Motivating stakeholder collaboration within the aerial adventure industry. International Journal of Tourism Research, 21(3), pp.311-322.


Currently, Marcus is collaborating with the University of Nottingham and University College of Kristania (Norway) on the project “Assistance Dogs on Holiday” led by Professors Rickly and McCabe. This project explores the barriers to travel for people with assistance dogs.

In the field of adventure tourism Marcus is currently in the process of writing a book with Prof. Rickly called “Risky Business: Management challenges in the adventure tourism industry” which is due for publication through De Gruyter in December, 2020.

Going forward, Marcus will be collaborating with the University of Central Florida and Napier University in Scotland, exploring the challenges of designing dementia-friendly destinations in the UK and the US.

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