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Our values

Our values

Our activity...

is underpinned by our values:


We are passionate advocates for lifelong learning and believe that background and circumstance should not be a barrier to engaging with higher education. We are dedicated to accessibility, fairness and inclusivity in how we teach, research and provide our services.


We foster a supportive environment to encourage our staff and students to work together to achieve their learning, research and career goals. We care about our communities and proactively lead and support initiatives that enrich the local economy and the lives of local people.


We do things differently. We recognise that our success is dependent upon the collective energy, intelligence and creativity of the university community. We actively encourage new perspectives and innovation in teaching, research and our engagement with communities and partners. We question the status quo and are brave enough to embrace new ways of doing things. This enables our culture, structure, policies and people to drive excellence and respond effectively to need.


We are unashamedly ambitious for our staff, students and our communities. We recognise that there are no limits to learning and knowledge and we challenge people to embrace their aspirations and succeed through education. We are accessible in the learning we provide for our students, staff and community, being pro-active in promoting the value of higher education. This is grounded in a dedication to be inclusive and fair in how we provide our services.

Has an applied focus

Driving excellence, through the delivery of an employer and industry-led course portfolio, to provide career-ready professionals to support and meet the needs of the regional, national and international economy.

Places students at the heart of what we do

Providing a vibrant, friendly and supportive community, foscused on inspiring each person through personal tutors, to support and meet individual needs in reaching their potential through academic excellence.


How we work

  • We involve and listen to students in all we do
  • We build mutually beneficial partnerships
  • We deliver what we promise
  • We keep processes simple and effective
  • We anticipate and act
  • We communicate openly and regularly

Find out more about the university's vision and strategy.

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