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BA (Hons) Business Marketing

Marketing is central to the world of business and has become increasingly important in the public and charity sectors. Developing a proactive relationship with customers and markets is the key to success in any organisation.

Our academic team are supported by business practitioners to provide students with greater understanding of how the theory integrates into commercial life. 


As well as studying marketing related topics you will cover a range of subject areas which are fundamental to good business practice. You will hone practical skills in IT and communication.

Key facts

  • The University is one of only three in the UK to actively teach consumer psychology. This field of marketing is highly prized by a number of leading multinationals
  • One of the few Universities to align our marketing degree to the CIM qualification. This means our graduates leave as CIM professionals. Which can help to accelerate your marketing career and significantly reduce future study time
  •  The University has excellent links with professional bodies and local businesses
  • Subject areas covered include general business topics as well as specialist marketing knowledge
  • A common first year allows you to be able to select your final choice of degree title and specialism at the end of that year
  • Personal Development Planning is integrated throughout the course. This will help ensure you develop the skills framework necessary for effective personal, academic and career management

Course content

As well as studying marketing related topics you will cover a range of subject areas which are fundamental to good business practice. You will hone practical skills in IT and communication. You will develop an understanding of the business environment and management and will cover more specialist marketing areas such as delivering customer value, customer relationship management and global marketing. You will also have the opportunity to choose modules which fall within your specific areas of interest, as well as study a marketing research project in the final year of the degree.

Typical course content

You will study a range of core modules depending on your chosen route as well as selecting optional modules in order to broaden your knowledge in areas of particular interest to you.

Typical core modules cover areas such as:

  • The principles of marketing
  • Marketing strategy
  • Market research
  • How to plan and implement marketing campaigns
  • Social media marketing
  • Consumer psychology
  • Sales
  • Customer relationship management
  • Delivering real value to customers


Year 1

  • Business Context
  • Marketing Principle and Business Practice
  • Academic and Personal Development
  • Managing Financial and Statistical Data
  • People Management and Organisational Behaviour
  • The Festival and Events Industry
  • Or an elective from another subject area

Year 2

Compulsory modules:

  • Human Resource Management
  •  Managing Finance and Information
  •  Marketing Planning, Management and Control
  •  Delivering Customer Value

Option modules could include:

  • Leadership and Development *
  • Entrepreneurship
  • Work Based Project
  • An elective from another subject area

* You must complete this module to obtain the award of the Chartered Management Institute (CMI) Diploma in Management and Leadership 

Year 3

Compulsory modules

  • Strategic and Operations Management
  • Global Marketing
  • Customer Relationship Management
  • Research Project

Option modules could include:

  • International Business Law
  • Statistical and Data Analysis
  • Financial Decision Making
  • An elective from another subject area

Career opportunities

Marketing will always be a lucrative and in-demand profession. Most leading organisations view marketing as the key driver of profit growth. A degree in marketing could open the door to a very successful and varied career. Many CEOs began their careers in the marketing arena. Upon graduating you could be employed as a marketing executive across a number of functions including: digital media, PR and communications, brand management, market research, advertising and sales.

Employability & Assessment


Glyndŵr University is committed to ensuring all of our graduates are well-equipped for the world of work. Click here to read more about the success of our employability support.


Assessment is a combination of assignments and examinations. Assignments include case studies, group presentations, reports, online discussions, research projects, company reports and analysis.

Entry Requirements & Applying

At least 240 UCAS tariff points at GCE A Level or equivalent from a minimum of two A levels and GCSE Mathematics and English at Grade C or equivalent. Appropriate AS-Level and Level 3 Key Skills qualifications will also be taken into account. 

UCAS code: NN1M

Course Duration & Fees


Three years


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