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Success for students in business challenge

17 December 2012

Two teams of students from Glyndŵr University have reached the semi final stage of a national business and entrepreneurship challenge backed by IBM, Lloyds Banking Group and Jaguar Land Rover.

The feat marks a first for the university in the Universities Business Challenge, which is also supported by P&G, The RSA, RBS and Serco.

310 teams entered the competition, with the Glyndŵr University teams among the final 78 who will compete for a place in the final.

Roz Jones, senior lecturer in marketing, said the competition had a strong pedigree for creating opportunities for graduates to enter the workplace, with major industry players using the event to headhunt the next generation of leadership talent.

Roz said: “The semi-final stage is a fantastic arena for students to market themselves to potential employers. We all know how tough the graduate employment market is at the moment so it is a huge opportunity for them – and the fact that they’ve made it this far already shows their potential.

“To have not one but two teams in the semi final is a huge achievement for the university. Universities Business Challenge is the biggest event of its kind for students and we are delighted and proud that Glyndŵr University will be represented in the final stages.”

The UBS is designed to develop and enhance employability, enterprise and entrepreneurship skills. Teams of students work as directors in simulated business challenges with the aim of developing teamwork, decision making and leadership skills, as well as increasing their knowledge in key business areas such as marketing and finance.

Participant Paul Sumner, a third year business management student at Glyndŵr, said: “The business challenge has been a fantastic event to be involved with so far and hopefully we can go one stage further and reach the final. It’s given us a real insight into how the world of business works.”

The semi-final stage of the competition is in March 2013. Further information on the business challenge can be found at

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