Enterprise associate Matthew Draycott was a member of the panel in the Guardian Higher EducationNetwork’s discussion on how universities are using technology to engage with audiences.
He said: “My department, The Centre for Entrepreneurial Learning (CfEL) at Glyndwr University has really embraced social media and new technology as a means to engage with our students, we have an active blog, Twitter feed and Facebook group and also use Youtube and Eventbrite.
“The challenge for us was finding a way to easily deliver all this content to students and the obvious solution was to collect it all in one location – an app.”
The Centre for Entrepreneurial Learning used the Appmakr website to create the app, which promotes Zone, a project which offers opportunities and ideas to develop skills in enterprise and creativity.
Steve Graves, Glyndŵr University’s web marketing officer, said: “The Zone app is a fantastic example of how different areas of the university are developing their own projects which embrace social and mobile media.
“Over the last year the university’s Twitter feed and Facebook page have grown at a very fast rate, and we are constantly finding new ways to use social media to improve student experience, teaching and learning.
“It’s also a great way to communicate with the local community and build enthusiasm for the huge number of events which are held at the university throughout the year.
“From an academic point of view, researchers at the university’s new will be exploring the connections and developing relationship between media and technology.”
The Zone app can be downloaded from the iTunes App Store here.