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University website given fresh new look for new year

8 February 2017

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Wrexham Glyndwr University has unveiled a new-look website that will improve the user experience and have a greater impact on its target audience.

The revamped homepage has new and improved features, more interactivity and a fresh design.

The page is now fully responsive and accessible from any device of any size, displaying key messages on an interactive slider at the top of the page.

There is also a standout course finder module for both undergraduate and postgraduate courses, now housed in a prominent position with a larger search button, making it more user friendly.

The stripe background image has been replaced with plain white, allowing the content to be the main focus point rather than the clustered coloured image which was distracting for users.

Calls to action have been made more prominent within the structure to increase conversion rates – including open day bookings - and content has also been converted to text rather than images where possible to ensure the University leverages more out of its search engine results positioning.

“It is clear as an institute we have a lot to say and we have so many audiences to cater for so the design is sympathetic to this and features a lot more content set out in a clear, clean and concise way, embracing the scroll,” said Digital Communications Manager, Antonia Jones.

“Our website is the shop window for the University and we wanted the new look to be inviting, vibrant, modern and interesting as well as giving a good first impression and making it easy for the user to find what they are looking for.

“The design for the revised homepage was based on analysis of usage statistics of the website, feedback from current and prospectus students, external sources and key staff members. The previous site has served us well but listening to feedback, analysing statistics and after research, it was time for a change."

Matthew Jasek, the University’s Web Developer, added: “The website has now been coded to give full control to the content creators. This change allows key messages to be dynamically added and portray our most important messages. We still have some way to go on other key areas of navigation and inner pages and I look forward to continuing to move forward in these areas.”

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