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Hospitality, Tourism & Events Management students inspired by food tourism ideas

27 July 2017


Students from Wrexham Glyndwr University’s Hospitality, Tourism & Events course have been learning about how the regeneration of an old market has prompted a wider change in attitudes towards the town centre.

The group embarked on a learning journey to Altrincham Market in Greater Manchester, where they were joined by senior officers from Wrexham County Borough Council’s Business, Markets and Tourism team.

The Council team is keen to share ideas and discover more about an effective trading market ahead of the opening of the new Oriel Wrexham People’s Market next year.

The project has received funding through the Welsh Government Rural Communities - Rural Development Programme 2014-2020, which is funded by the European Agricultural Fund for Rural Development and the Welsh Government.

It enabled the students to interview traders in the market and understand the importance of food tourism on a town such as Altrincham.

Jacqueline Hughes-Lundy, Hospitality, Tourism & Events course leader at Wrexham Glyndwr University, said: “The opportunity for our students to spend a day with tourism, markets and business support staff from Wrexham Council was really beneficial – plus we all valued the chance to see first-hand how traders at Altrincham Market have developed their offer to stay ahead of the game and support independent local producers.

"Altrincham Market has been attributed with raising the game in this area – and we witnessed how the popularity of the market has helped fill empty shops nearby with good quality food and craft outlets.”

The Hospitality, Tourism & Event course at Wrexham Glyndwr University was established back in 2014 and the students are offered the opportunity each year to work alongside the tourism and events staff at Wrexham Council to develop their skills and gain experience and knowledge of the industry. 

Speaking about the relationship with the University, Destination Manager at Wrexham County Borough Council, Joe Bickerton said: “With North East Wales continually growing as a competitive tourist destination, we’ve always been really keen to offer insight and opportunities to students so that when they graduate – they have the best chance to get their career off to a good start in the local area.

"In the last few years, the group have helped us with lots of activities including the launch of the Wrexham Sheep Trail, the launch of their own ‘Taste of Wrexham’ recipe book, work experience in the Tourist Information Centre and various events in the markets and wider County.

"This visit to Altrincham was just another tourism related project that I’m sure they’ll benefit from and one where we also developed a lot of new ideas.”