Award-winning design & marketing studio set for further growth after joining OpTIC Centre
1 December 2017
AN award-winning design and marketing studio unveiled a new look ahead of a move to one of Wales’ leading technology complexes.
Animated Technologies has made huge strides since 2012 and is set to grow further after joining the OpTIC Centre in St Asaph.
The company – formerly White Wabbit – specialises in creating product launches and concept materials for the science, medical and engineering sector.
Husband-and-wife Tom and Anna Burke have more than a decade’s experience of 3D animation, graphic design and marketing but say relocating to OpTIC – part of Wrexham Glyndwr University - from an office at their Old Colwyn home will take the firm to the next level.
“The decision to change our name from White Wabbit and move to OpTIC formed part of a wider overhaul we had been planning for some time,” said Tom.
“We had been in business for six years and doing well, but we wanted to open up to other markets and provide something of a one-stop shop for product launches, including marketing, PR and event management, on top of our design and animation services.
“There are very few people doing what we do in North Wales, and our roots will always be here, but we felt the time was right to widen our horizon.”
Tom, 37, has spent 10 years in animation, including a spell working on a German children’s TV programme, while 35 year-old Anna’s background is in design and marketing.
With young sons Alex, two, and 11 month-old Dylan their biggest fans, the couple have high hopes for the future following a series of contract wins and new contracts with top brands.
“We have strong partnerships with some of the biggest names in the country, companies producing globally-recognised products,” said Tom.
“But we have plans to look out of the country and grow further, while recognising how vital the North Wales region is to our business.”
He added: “An area where we have seen an increase in engagement is with engineering and technology companies who want to close the gap between their product and the customer, which is where we come in, extracting as much value out of a project as we can.
“Being at OpTIC has certainly helped that; it’s a fascinating place with some incredible businesses doing amazing work, and that can only be good for us in terms of collaboration and having somewhere we can go for support and advice.
"The move has shown its worth in the friendships and contacts we’ve made already.
“And in turn we can help them to grab the attention of the prospective client base, with short, snappy animations that last just a few seconds – because people’s attention only lasts that long online – and longer clips that can be used in other ways, whether that be on mobile, tablet or desktop.”
Among the services provided by Animated Technologies is a free, hour-long strategy session for anyone with a product or idea.
“They can come to us and we will help them at the earliest stages of development,” said Tom.
“We do like helping people, and OpTIC is the perfect place to do that.”
Caroline Gray, Director of the OpTIC Centre, welcomed Animated Technologies to the Denbighshire facility, one of a handful of new companies to join in past months.
She said: “Tom and Anna have a terrific business which fits in perfectly here at OpTIC.
“Their ethos is very much like ours; supporting and helping others, boosting the economy and delivering a high-quality service while striving to improve and grow.
“We wish them luck for the future and are proud to have them here.”
For more on the OpTIC Technology Centre, including support for businesses in the space industry, visit www.glyndwrinnovations.co.uk