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Universities joined forces to sell Welsh HE to the world

June 13 2015



Universities have joined forces to sell Welsh higher education to the world.

This week has seen the culmination of an ambitious joint project involving Universities Wales, British Council Wales, Welsh Government and Visit Wales, with the UK launch of a vibrant new brand to sell Welsh universities to the world.

Having launched internationally at the prestigious NAFSA conference in Boston last month, the UK launch of the Study in Wales brand took place during the annual International Scholars Celebration in south Wales.

Study in Wales will serve as an informative gateway showcasing what Wales has to offer as a study destination – from its universities and courses through to its history and culture, as well as practical information on how students can apply to insitutions such as Glyndŵr University in Wrexham.

Director of British Council Wales, Jenny Scott, said: "Wales has so much to offer international and UK students - excellent universities, culture and environment, plus, what must be one of the most cost effective locations.

"The new brand will undoubtedly help us to promote Welsh higher education internationally and we found the response in Boston to be very positive.”

With almost a fifth of its students drawn from across the globe, Welsh universities already boast some of the most vibrant and diverse campuses of anywhere the UK.

However, in an increasingly competitive environment it was felt that an overarching “Wales” brand was needed to build upon the country’s growing reputation as an attractive destination for international students and help maintain the positive impact they make in enriching the student experience, along with the vital contribution they make to the local economy, which is worth over £400m every year. 

Also supporting the initiative is the Welsh Government’s Minister for Education and Skills, Huw Lewis, who said that “Wales is a truly fantastic place to study, work and live in".

He added: "Through our excellent universities and their growing international reputation for world-leading research we have a lot to attract young people, from all over the world, to come and learn in Wales.

“I am pleased that our nine universities are working together through Universities Wales to promote Wales as an international destination of choice through the Study in Wales brand. The economic benefits to Wales of international research and incoming students is well documented.  International students are not only a benefit to their host institutions, they also enrich the cultural experience of home students and that is why I want Wales to be a place which is open and welcoming to students from all over the world.”

Chair of Universities Wales, Professor Colin Riordan, said the organisation is keen to promote what Wales has to offer as a "premier international destination" for students – both inside and outside the classroom. 

Professor Graham Upton, Interim Vice-Chancellor at Glyndŵr University, added: "This is an excellent initiative, bringing together the best of Welsh higher education to show the world what's offer here in Wales."

Further information on Study in Wales can be found at



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