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Glyndŵr University graduate boosts North Wales digital marketing company

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The unusual combination of restrictions on practising Chinese Medicine and an award-winning work experience scheme for graduates is helping a North Wales technology company to grow.

Glyndŵr University journalism graduate Sabina Rana has joined the expanding team at Mold-based web marketing specialists ProPPC through the Jobs Growth Wales scheme.

Sabina, originally from Nottingham, began studying on the Wrexham institution’s Chinese Medicine degree course four years ago to follow her dream of running her own complementary therapy clinic.

But an EU ban on herbal remedies in 2011, effectively making it more difficult to earn a living within the industry, led Sabina to change career plans and she switched to studying journalism.

She is now employed as a brand journalist with Pro PPC following her graduation from Glyndŵr University’s three year broadcasting, journalism and media communications degree.

Sabina said: “I was quite ill when I was younger and the only thing which helped to ease the pain was Chinese Medicine so that’s what I decided what I wanted to do as a career. I wanted to pass on the benefits which I’d experienced to other people.

“But the law changes would have made it more difficult to practise within Chinese Medicine so I decided to follow another of my passions, which was writing.

“After a few months working for a magazine publisher when I graduated I joined Pro PPC in March and it’s been going really, really well.”

Sabina’s role involves researching and writing online copy and offline communications for Pro PPC, a Google Partner which specialises in pay per click advertising through Google AdWords.

The Jobs Growth Wales scheme offers six month paid work placements to graduates from all disciplines to help kickstart their careers.

It was set-up by the Welsh Government in recognition of the increasingly tough jobs market for young people aged 16-24.

Joanne Butterworth, business development and operations director at Pro PPC, said: “Sabina is such a pleasure to be around, and a very welcome addition to our team.

"She is very eager to learn about the digital marketing industry and is making a difference to our business. We are very proud to have Sabina working with us and it is wonderful to assist her with her career development.”

For more information on Pro PPC visit www.pro-ppc.uk

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