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Beanies role model helps to raise cash for Breast Cancer Care


November 24 2015

The inspirational creator of headwear for people recovering from cancer joined with a cartridge supplier to raise £6715 for Breast Cancer Care.

Emilienne Rebel, who works closely with Glynd┼Ár University as a role model for Big Ideas Wales, gave her backing to the Cartridge People's Print Pink campaign by listing her Bold Beanies products on the company's website

After herself battling breast cancer, Emilienne created Bold Beanies for people undergoing chemotherapy and suffering hair loss. The 39-year-old mum-of-two from Overton recently received a special recognition award for the products at the biannual European Women Innovators Network Exhibition, Conference and Awards.

Print Pink was born out of a wish by the Cartridge People to contribute to the national annual drive each year during October to raise awareness of breast cancer.

Emilienne said: "I think anything that raises awareness in everyday situations is a good thing … I'm only sat here now as I found a lump and knew through the awareness raised in the media of breast cancer that I should go and get checked.

“If just one person goes and gets themselves checked then it's worth it. It's about giving people that thought process of getting these things checked."

The campaign revolved around the company donating £1 for every product listed on their website with a Print Pink mark.

Cartridge People spokesperson, Andrew Davies, said: "Choosing Breast Cancer Care was simple. We wanted to do everything we could to help a charity currently doing everything they can to help those going through the physical and emotional trauma of breast cancer.

"Breast Cancer Care's outstanding work is well documented and through 'Print Pink' we wanted to offer our own support so that they could continue in that work."

The Print Pink campaign was also backed by male breast cancer survivor Rick Martin-Bacon, an ex-Army Platoon Commander.

Over 2,000,000 emails were sent raising awareness of Print Pink and Breast Cancer Care and it was promoted through the Cartridge People social media channels.

Empties Please, an ink and toner cartridge recycler associated with Cartridge People, sent 25,000 'Print Pink' recycling bags, with 25p donated to Breast Cancer Care for every bag returned.

Free downloadables were offered to schools the company’s Facebook and Twitter accounts 'turned pink' for the month.

For more information on the Print Pink campaign visit



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