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North Wales Business School launch puts University at the forefront of industry

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October 7 2015

Glyndŵr University Wrexham has reinforced its position at the cutting edge of commerce and industry by launching the North Wales Business School.

The School has been founded to further meet the demands of the region, producing innovative degrees and professional courses in partnership with employers.

With a raft of new and existing qualifications designed to prepare students for the world of work – including the Executive MBA, Sports Management, Consumer Marketing, Entrepreneurship, and Hospitality, Tourism and Event Management – the University feels the time is right to take a step further and rebrand its business offering.

Professor Chris Jones, Head of North Wales Business School, said this fresh start reflects its burgeoning position in the market.

“The fact we are spreading outside of our traditional boundaries and across North Wales - spanning the A55 and beyond – means it is time for us to make this change,” said Professor Jones.

“We have grown and brought in more people with real industry experiences from consumer psychologists to people in event management and with years of experience in banking.”

He added: “The University has broken down its own boundaries and rather than operating in silos we are now working closely alongside the engineering departments, marketing and sports. 

“We want the message to go out across North Wales and beyond the border that we are open for businesses and we want people to come here to see how can help them.

“This is for companies of all sizes in Gwynedd or Conwy or even Cheshire, not just Flintshire and Wrexham. From our base in Wrexham we have expertise in industry and we want to share that with a wider audience.”

Professor Jones said the perception of universities as slow, cumbersome organisations not fit to meet the needs of employers is wide of the mark when it comes to Glyndŵr.

“We are flexible and meet the needs of our students, we don’t tie them down to long degree courses if that does not suit them or their employer,” he said.

“We can offer education in steps that make life easier for people; we are open to those wanting to take bits of education and become lifelong learners.”

The change comes as a report commissioned by the Higher Education Funding Council for Wales (HEFCW) revealed Glyndŵr University Wrexham directly and indirectly generates more than £176million a year for the UK economy. The Welsh institution has also created 1,490 jobs in the UK.

The Business team was lauded last year when it was recognised by the Awarding Body at The Chartered Institute of Marketing (CIM) for delivering first-class academic quality at postgraduate level. The CIM commended the University for the “excellent standard of results achieved” for assessments submitted in the summer.

Interim Vice-Chancellor, Professor Graham Upton, said the new-look School will help lay the foundations for an even stronger relationship with industry in the local area and beyond.

“We are of this region and serve this community but we have partnerships all over the world that benefit from the expertise we have here at Glyndŵr University Wrexham,” said Professor Upton.

“The new name and branding tells people exactly who we are and what we do, and it’s now up to us to deliver a centre of academic and industrial excellence North Wales can be proud of.”

■ Glyndŵr University has recruited a star of TV’s The Apprentice to give students and businesses a lesson in entrepreneurship this weekend. Lawyer Felipe Alviar-Baquero will appear at the next meeting of The Glyndŵr Club this Friday from 6pm-8pm at the Catrin Finch Centre, and at the University’s open day the following morning from 10-11am. To book your place, email inbusiness@glyndwr.ac.uk or visit bit.ly/glyndwrclub. Follow @theglyndwrclub on Twitter. To register for the open day, visit www.glyndwr.ac.uk

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