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Kellogg's and DeWinter lead business masterclasses at Glyndŵr University

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December 15 2015

Business masterclasses from two of the region’s leading companies have been helping students to get a step ahead in their studies.

Award winning Chester marketing and PR agency De Winter followed Kellogg’s, one of Wrexham’s biggest employers, in giving talks to Glyndŵr University business students.

Both were scheduled to increase students’ understanding of their subject, as well as giving them a valuable insight into the business world.

A talk on manufacturing within Kellogg’s was provided by the company’s innovation project manager, Peter Loveday. The session by De Winter was delivered by the company’s director and founder, Hems deWinter.

Claire Blanchard, senior lecturer in marketing and consumer psychology, said: “Preparing graduates for the world of work is the number one priority for Glyndŵr University. We achieve this by working with employers both in the design of our courses and through regular masterclasses such as this.

“Learning about business from the viewpoint of those working within it is one of the best ways to increase knowledge and the event was extremely useful for everyone who attended.

“We’re delighted and very grateful to both Peter and Hems for giving up their time to support the students’ studies.

“The talk by Peter in particular was both relevant and timely as the students were given a live project brief to launch a new cereal as part of a customer relationship management module,” added Claire, pictured left with Peter Loveday.

Third year business student Laura MCann student said: “Peter was very informative and knowledgeable about the industry and provided good insight into an area which we would never get to see and which will help us with our assignment.”

Michael Bartlett, first year tourism, hospitality and events management student, said: “The talk by Hems deWinter was very informative and gave a clear perspective into the PR industry and the career opportunities within it.”

For more information about business courses at Glyndŵr University visit the business school course pages or email enquiries@glyndwr.ac.uk

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