Hollywood beckons for OpTIC Centre's hologram pioneers
Hollywood beckons for a revolutionary hologram company.
View Holographics, based at Glyndŵr University’s OpTIC Centre in St Asaph, has been nominated for a prize at the International 3D & Advanced Imaging Society’s fifth annual Technology & New Product Awards, held on September 24.
Hosted by Paramount Studios in Los Angeles, the Denbighshire firm will take on the might of Walt Disney Studios, Adobe, Dolby and Panasonic, amongst others.
Past nominees have included DreamWorks Animation, IMAX, RealD, Sony and many other leading technology developers in the entertainment industry.
Outstanding technologies and new products will be awarded the Lumiere Award, and the New Product Award, respectively.
The Lumiere award, which has been awarded to silver screen heavyweights such as Ang Lee, Martin Scorsese and James Cameron, is the highest honour bestowed by the membership of the Society.
Winners will be chosen by a blue ribbon panel of technology and advanced imaging experts.
View Holographics’ CEO Geoff Andrews cited Wrexham-based Glyndŵr University as a major supporter and partner in the growth of the business, which is making huge strides at home and overseas.
“During the past six years the company has met and exceeded every technology objective it has set itself,” said Geoff.
“We are now doing something no-one else in the world can do by producing full colour, double parallax, wide angle bright holograms using digital or analogue techniques.
“The holograms can project, move and morph. They are true 3D images.”
He added: “This nomination from the International 3D & Advanced Imaging Society is a great honour.
“It also gives international recognition to how much View Holographics has achieved so far, and its relevance to the 3D film and gaming marketplace.”
Jim Chabin, President of the Society, said awards will “record for history” the technologies, organisations and individuals responsible for the success of the advanced imaging industry, which includes stereoscopic 3D and Enhanced Dynamic Range.
Geoff paid tribute to the OpTIC Centre and said the site was now widely-recognised as one of Wales’ top locations for high technology, optics, solar expertise and research and development.
“OpTIC is community populated by world leading expects creating world leading technologies and businesses,” he said.
“They create high quality jobs and opportunities for graduates and support staff, and we are proud to be a part of that.”
Glyndŵr University Vice Chancellor, Professor Michael Scott, added: “We wish Geoff and everyone at View Holographics the best of luck. They are up against some of the sector’s biggest names, which shows just how far the business has come in a short space of time.
“View Holographics is one of several world-leading companies operating out of the OpTIC Centre in St Asaph and we are delighted to have played a part in their success.”
Formed in 2008, initially as a research project, View Holographics is now a leading provider of full parallax, full colour holographic 3D imaging solutions using digital and analogue techniques.
The state-of-the-art installations allow industries across all sectors to profitably engage with the observer and enhance their experience.
The International 3D & Advanced Imaging Society was founded by the entertainment and technology industry's creative stakeholders, including The Walt Disney Studios Motion Pictures, DreamWorks Animation and Sony.
With chapters in the USA, China, Japan, Canada, Europe and the UK, the organisation has more than 1,800 professional members in over 20 countries active in improving the arts and technologies of 3D & Advanced Imaging.