Hologram company beats Hollywood giants to top award
A hologram company beat a host of Hollywood giants to an illustrious international prize.
The team from View Holographics in St Asaph travelled to Los Angeles to compete against Disney, Panasonic and Sony for the Lumiere Technology Award for Advanced Imaging.
Based at Glyndŵr University’s OpTIC Centre, the business returned to North Wales with the golden trophy and is now being lined up to work on some of next year’s biggest movie blockbusters.
Held at Paramount Studios, the International 3D & Advanced Imaging Society’s fifth annual Technology & New Product Awards were contested by heavyweights of the silver screen.
CEO Geoff Andrews was delighted to see View Holographics take on the big names and win.
He said: “We are very proud to receive this award, which gives international recognition to the groundbreaking technology we have developed over the past six years, with the support of Glyndŵr University.
“Every company there declared they had never seen anything like our holograms, they were exactly what they need and have committed to work with us to exploit our technology in their market.”
Creative director Simon Cotton and sales and marketing director Kate McDonald journeyed to the US to collect the prize.
Simon said: “It was a great honour and a real privilege on behalf of Wales to pick up this award in front of such incredible global brands.
“We need to thank all our investors for believing in a small Welsh company that has great ambition, and we must pay huge respect to the hologram team for developing this innovative technology.”
Simon and Kate met with 20th Century Fox, Paramount Pictures, DreamWorks Animation, Warner Bros, Walt Disney Studios and others, to discuss possible partnerships.
“We managed to present and showcase this Welsh technology in front of the biggest studio names in Hollywood, who have all responded extremely well and can see how our innovation can benefit the entertainment industry,” said Kate.
“We are already getting requests to do test samples for some of the biggest blockbuster movies for next year.”
The Lumiere award, which has been presented to silver screen legends Ang Lee, Martin Scorsese and James Cameron, is the highest honour bestowed by the membership of the Society.
Society President Jim Chabin paid tribute to View Holographics and the night’s other winners.
“The 19 companies honoured came from brilliant teams in 10 countries including the US, China, Wales, France and Canada,” he said.
“Hollywood and all of us in entertainment are being enriched by a truly global marketplace of brilliant new ideas for making our content more exciting for audiences everywhere.”
Geoff cited Wrexham-based Glyndŵr as a major supporter and partner in the growth of the business, which is making huge strides at home and overseas.
“During the past six years the company has met and exceeded every technology objective it has set itself,” said Geoff.
“We are now doing something no-one else in the world can do by producing full colour, double parallax, wide angle bright holograms using digital or analogue techniques.
“The holograms can project, move and morph. They are true 3D images.”
Glyndŵr University Vice Chancellor, Professor Michael Scott, added: “Congratulations to View Holographics - what an incredible achievement.
“They took on the giants of Hollywood and won, which shows just how far the business has come in a short space of time.”
Formed in 2008, initially as a research project, View Holographics is now a leading provider of full parallax, full colour holographic 3D imaging solutions using digital and analogue techniques.