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Former professional model in sports bra business plan


Watch Hannah Sadowska speaking about Glyndwr University's entrepreneurship degree

Watch a video of Hannah talking about her new business, Miss Run Riot

Female soldiers and police officers could be the beneficiaries of a new sports bra being created by a promotional model turned university student.

Hannah Sadowska, 33, of Wrexham, has been seeking comfort while out running since having breast enlargement surgery six years ago.

A fitness fanatic who runs up to 70 miles a week, she says she is yet to find a bra which has provided suitable support when she is out on the roads.

Pulling out of plans to launch a promotions company last year after panicking about her ability to succeed in business, Hannah turned to Glyndŵr University for help.

Joining its new degree in entrepreneurship in September 2013, she is now on the verge of realising her ambition with the start of her online sports bra business, Miss Run Riot.

Hannah believes products sold through the company will appeal to women with breast enlargements who face potentially hazardous situations, such as those in the police force, fire service or Armed Forces.

Hannah said: “When I came to the university I thought I love my fitness, I love running but I’ve never managed to find myself the correct sports bra since undergoing the enlargement, so I thought I’d like to start an online business with a couple of other students.

“There are now an awful lot of ladies in the armed forces now who have had breast enlargement surgery and if they are in a vulnerable situation or combat, unless they’ve got that protection underneath they’re leaving themselves vulnerable to things like ruptures and blood clots.

“So, my focus for Miss Run Riot is these professionals, as well as girls who are looking for extra support.

“I’ve found two other students who have been more than willing to join in the business venture and we’re hoping to launch the first products in less than six months’ time.

“We set out to create the perfect bra and that’s what we intend to do.”

Hannah, a single mum, was a fitness trainer for seven years before starting to work as a model in 2007. She gave up her modelling career last year in order to focus on starting her own business.

The launch of Miss Run Riot will mark a complete turnaround in fortunes for Hannah, who left school with 5 GCSEs and suffered with bulimia when she was younger.

She said: “In 2005 I got to the stage of what do I want to do with my life now. I love my fitness and I loved being a personal trainer but I could no longer do it because of my eating issues.

“I tried a few sales jobs and sitting behind a desk all day but it bored me stupid. It was at that point that I sensed an opportunity.

"I thought if I changed my appearance slightly I could get work as a promotional model, and that’s when I decided to go from a 32c to 32g bust.

“Last year I decided to step away from it all, as a single parent, and focused my attentions on starting my own business,” added Hannah.

“But I’d lost focus at school when I was bullied about my weight and left with few qualifications.

"I thought I didn’t have any of the right skills to get into university but then I saw the course at Glyndŵr and realised I’d been self-employed since I was 18 and that I was in fact an entrepreneur.

"I just needed some help to get my business idea off the ground and take it to the next level.

“Without the support of the university I’d never be in the position I’m in now, almost ready to start my business.”

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