Art students' designs to front anti-fracking campaign
December 23 2014
Designs by Glyndŵr University art students will front an anti-fracking campaign.
A group from the University’s Wrexham-based North Wales School of Art and Design (NWSAD) was given the task of producing posters, videos and original concepts for Frack-Free Dee.
The work was of such a high standard that the organisation - a coalition of groups in Cheshire, Wirral, North Wales and Shropshire taking action on hydraulic fracking and unconventional gas developments - is considering using all of it in the months ahead.
Pauline Amphlett, senior lecturer on the BA (Hons) Graphic Design Multimedia programme, said the experience was not only valuable from a creative perspective - it also gave the final year students more awareness of considering ethical causes and social issues within their industry.
“We were honoured to be asked by Frack-Free Dee to contribute ideas, and the students certainly rose to the challenge,” said Pauline.
“We welcome the opportunity to work with local groups and the community as it gives the students a more real outlook on society; if they see their work having an impact for a cause they believe in then that can be very inspiring.”
The students were asked to develop an advertising campaign to raise awareness of what fracking is and how it will impact on the local community of Farndon, Cheshire, and its surrounding areas.
Fracking is the process of drilling down into the earth before a high-pressure water mixture is directed at the rock to release the gas inside. Water, sand and other chemicals are injected into the rock at high pressure, which allows the gas to flow out to the head of the well.
The extensive use of fracking in the US, where it has revolutionised the energy industry, has prompted many environmental concerns. Fracking uses huge amounts of water that must be transported to the actual fracking site, at significant cost to the environment of the area.
There are also concerns that fracking uses potentially carcinogenic chemicals and that these can escape and contaminate groundwater surrounding the actual frack site.
A spokeswoman for Frack-Free Dee said the “incredible” campaigns submitted by the Glyndŵr University students gave group members a welcome headache.
“The work was so original and creative that we plan to use all of it in some way in the future,” she said.
“The creative execution and concepts they came up with were so diverse that we can use them for different approaches; there were social media and viral campaigns, an infographic, bright and visual posters and ideas targeting parents and their children.
“Working individually and as a collective their work brought a lot of cohesion to what we are trying to do and will have a major impact. The rest of the group and I look forward to using them in our fight to prevent fracking in our neighbourhoods.”
For information on the Graphic Design Multimedia programme at Glyndŵr University, visit www.glyndwr.ac.uk/en/Undergraduatecourses/DesignGraphicDesignandMultimedia