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New-look business degree appeals to industry bosses

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A trailblazing degree is evolving to meet the needs of the UK’s rapidly-changing business environment.

Glyndŵr University launched North Wales’ only executive MBA (eMBA) last summer, bringing the institution and industry together to provide learning in fields including management, brand awareness and social media.

The course is back and now offers more flexibility for workers in full-time employment, giving them the choice to pick and choose which modules, and how many, they can take on.

Topics include: brand power; excellence through lean; corporate finance; customer power; supply chain advantage, and corporate strategy and culture.

Attendees previously took part in 12 modules over two years, under the tutelage of experienced practitioners.

Business Development Executive Laura Gough says the team has listened to feedback from existing students and commercial partners and will offer an even more industry-relevant qualification from this September.

“The Glyndwr InBusiness team pride themselves on their business engagement and listening to the needs of local and regional companies and individuals,” said Laura.

 

“Listening to them has led us to make the eMBA more flexible and as such more accessible for people from across all sectors, whatever the size of their business.”

KK Fine Foods and Aaron & Partners are amongst the firms that support the programme, which is fronted by speakers including Mad Hen boss Sid Madge, executive coach Mike Denison, BBC Business Doctor Paul Thomas, and George Savva, an entrepreneur with more than 20 years’ marketing experience,

Glyndŵr’s Head of Business, Professor Chris Jones, said he, Laura and colleagues met with firms of all sizes to gauge what degrees will be of benefit to them, rather than diluting the offering and trying to appeal to all arenas.

 “It’s a difficult environment for everyone at the moment, they need help and we are here for them. It’s about going out there, speaking to the businesses and finding out what they need rather than trying to put a round peg in a square hole,” he said.

“It is aimed at all sectors and available to anyone who employs staff and wants to up-skill them.

Prof Jones added: “Nobody else in North Wales is doing an executive MBA for local companies.

“We always aim to be different and to provide value to companies of all sizes so we can help them improve the knowledge and capabilities of their staff, which in turn can only benefit the performance of their company.”

For more information, call 01978 293997 or email Inbusiness@glyndwr.ac.uk

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