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Executive MBA success brings confidence in business

January 09 2014

ExecMBA

The success of a ground breaking new executive degree will give firms the confidence to join forces with Glyndŵr University.

That is according to Professor Chris Jones, Head of Business at the Wrexham institution. 

Glyndŵr Business School’s inaugural Executive MBA is fast-approaching the halfway mark, and Professor Jones says the next cohort will benefit from the “vast experience” gained by everyone in the department this year.

The “blended learning approach”, including interactive taster sessions with some of the top names in UK commerce, has attracted students from industry and companies across the region.

Prof Jones hopes to see more people joining in 2014, now the degree is established and catering for the regional market.

“Nobody else in North Wales is doing an executive MBA for local companies,” said Prof Jones, who also launched Wales’ first Entrepreneurship degree at Glyndŵr.

“We still value the classroom experience, having a dialogue with the lecturer, not just distance learning.

“The blended learning approach is a model used by many universities as it’s more cost effective, but we know there is a desire to keep things local so we’re pursuing that.”

In catering to the North Wales and North West, Prof Jones added: “There are no exams, it’s all assessment.

“They’ll take learning from each module and reflect it back onto their organisation through branding, being more lean etc. Putting people on the MBA course is an investment.”

Feedback has been extremely positive, with students commenting that the “presentation and content were excellent” and that the modules “will bring my financial planning and budgeting to a more professional level.”

George Savva, a businessman with more than 20 years’ marketing experience, is among the Executive MBA’s guest lecturers.

He helped to increase sales of Nescafe when working as a marketer in his native South Africa by placing the brand’s products in unusual areas of supermarkets and releasing a coffee-scented aroma as customers walked past.

He later explored how valuable existing customers are to every business and how consumers are irrational when buying products due to the way the human brain works.

Prof Jones said: “Engaging and interacting with well-respected business people such as George gives students an edge over those on other courses – they’re learning from the best.”

For more information on the Executive MBA or to arrange a one-to-one meeting with the Business team call 01798 293985 or email c.crawshaw@glyndwr.ac.uk


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