Prestigious CIM commendation for business school
A North Wales business school has been given a highly-prestigious commendation by a marketing giant for the excellence of its students.
Glyndŵr University has been recognised by the Awarding Body at The Chartered Institute of Marketing (CIM) for delivering first class academic standards at postgraduate level.
The CIM commended the Wrexham university for the “excellent standard of results achieved” for assessments submitted in the summer.
Head of Business, Professor Chris Jones, was thrilled with the honour and thanked his team for their efforts ahead of the 2014/15 academic year.
Prof Jones was one of seven new heads of divisions unveiled by Vice Chancellor, Prof Michael Scott, in recent weeks, and says the future looks bright for Glyndŵr.
“This is a huge achievement, a seal of approval from the most prestigious marketing institute in the UK,” he said.
“It is a sign of quality and reflection on the standard of students we attract from undergraduate to postgraduate level.”
Susan Thomas, Head of the CIM Awarding Body, added: “Thank you for your hard work and commitment. Please pass our congratulations to all your tutors, staff and students.”
Prof Jones has taken a new approach to delivering business degrees this year, notably fresh courses including Accounting and Finance, Hospitality, Tourism and Event Management, Global Marketing, Marketing and Consumer Psychology, Entrepreneurship, and Sports Management.
He said: “Soon after joining the university I was in London being filmed with a group of business people in a round-table discussion forum.
“In the interval, I asked a brilliant young entrepreneur who had studied business at one of the UK’s most eminent universities how much of his degree had prepared him for corporate life. His reply was an immediate and blunt, “absolutely none of it”.
“I want our students to immerse themselves in the world of business that is conducted today, up and down the land.
“I want them to study the cutting edge tools and theories that can advance the British economy going forward so they enter the professional world equipped to make a difference.
“To do this, we have demolished the old curriculum and re-built it from scratch, focusing purely on what is relevant today.”
Prof Jones added: “Our lecturers will combine real business experience with an ability to communicate that knowledge not regurgitate textbooks. How can you teach about business if you have never stepped foot outside of the classroom?
“We are also offering twenty of our final year students the opportunity of a work placement. This will not comprise of filing and making cups of tea, but real projects that our corporate partners have an urgent need to complete. Those students selected will acquire vital experience to enhance their CVs and career prospects.
“This is all part of our vision to place Glyndŵr’s business students at the heart of the new economy, both regionally and nationally.”
More information on business at Glyndŵr University.