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Award shortlist joy for Giggles and Games founder


A mum of four who started at university and set up her own business after 17 years at home raising her children has been shortlisted for a Businesswoman of the Year award.

In a potential double success, Alice Murray will also compete for the title of Entrepreneur of the Year at the 2014 Free2Network Business Awards on Friday 28 November.

Too nervous to attend an open day at Glynd┼Ár University alone five years ago, Alice grew in confidence while studying for a BA (Hons) Business Management degree at the Wrexham institution.

Before she graduated in 2012 she had established Giggles and Games – The Giant Game People, a giant games rental service for weddings, schools, parties or corporate events.

Two years on and Alice is a full-time entrepreneur growing her business day-by-day, with a packed schedule for 2015 already in place.

Alice, 47, of Overton on Dee, said: “I was completely dumb-founded when I found out I’d been shortlisted for the awards. The news made its way to me via two tweets within hours of each other and I couldn’t believe it.

“On a personal level it’s great to be recognised with the shortlisting and if I’m successful that can obviously only be good for Giggles.

“I started the company within days of a Dragons’ Den-style event we had at university – everyone on the panel wanted to know why I wasn’t already trading so I just went ahead with it.

“The wedding market has really taken off, feedback from brides has been fantastic and I’ve now opened an online shop selling traditional games.”

Alice will find out if she’s won in an awards ceremony at the St George’s Hotel, Llandudno, on Friday 28 November presented by The Apprentice finalist Saira Khan.

“I couldn’t face coming alone when I first visited Glyndwr’s open day so I brought a friend with me,” added Alice. “Five years on and I’m a completely different person. Without going to university I wouldn’t be where I am today.”

Free2Network was founded by Nina Sardar in 2010 as a national independent business networking organisation.

Free2Network Business Awards is to recognise, celebrate and promote the achievements of businesses and entrepreneurs from across the UK.

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