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Career swap graduate gives current Glyndŵr University students an insight into the events management industry

Pic 01 May 2013

A Glyndŵr University graduate who swapped a career in journalism for events management gave current business students an insight into her work at an historic railway.

Holly Evans, who studied media communications, gave BA (Hons) Event Management students a tour of Llangollen Railway and a presentation about her day-to-day role as commercial administrator for the tourist attraction.

Holly emphasised the importance of the detailed planning needed to ensure a successful event before going on to explain the benefits derived from involving local businesses and potential opportunities for event sponsorship.

Students were then given an opportunity to explore the site and tasked with suggesting ideas – with no budget - which could contribute to a potential event planned to mark the opening of Llangollen Railway Corwen extension, scheduled for Spring 2014.

A theme was developed around a ribbon-cutting ceremony carried out by a celebrity figure that would be recognised by steam enthusiasts.

Holly said: “My original career plan was journalism but I got involved in organising the summer ball at Glyndŵr and my interest in events management sprang from there.

“It is essential to build relationships and Glyndŵr has a contact here now for work experience – plus an offer of help and guidance for any students who want to get into events management.”

Jan Green, senior lecturer in management, said the outing was designed to take students out of the classroom and give them a taste of how the knowledge they’ve learned on the course applies in industry.

She said: “The trip provided a wonderful local example of how the academic theory from their events management degree is utilised throughout the event management process.

“The railway is one of the region’s major attractions and opened students’ eyes to all of the different elements needed to ensure every event they run passes smoothly and successfully.”

The trip also took in a visit to the Pontcysyllte Aqueduct, where students devised more ideas for events.

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