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An iphone app created by a Glyndŵr University graduate charted in 19 countries worldwide within 24 hours of its release.

14 March 2013


Words Inside challenges players to find words inside a nine-letter word grid either against the clock or in their own time.

The app attracted 1035 downloads in six days, with 50% of these by residents in the United States.

Aled Brown, who released the game through his own company A5 Multimedia, designed and coded the app from scratch after becoming impatient when playing word games online.

He said: “My wife and I were getting really frustrated that some opponents on multi-player word games online would sometimes take days to play their words. We wanted to create a new single-player word game which you could pick up and play any time without those frustrations.

“I’m delighted that so many people have downloaded the game and that so many games have been completed. Apple has featured the game on the UK App Store “new” list in both the board and word game sub-categories, which is a huge honour. I keep having to double check that it really is Words Inside that they’ve featured.

“People appear to enjoy playing the game. Hopefully once they’ve played all of the free content they will consider purchasing one of the in-app purchase themes to support further development.”

Aled, originally of Glyndyfrdwy but now living in Acrefair, moved into app development after completing a four-day intensive iPhone development course in January 2012 through Software Alliance Wales.

A top-up to the core programming skills he gained at Glyndŵr University, the course enabled him to move A5 Multimedia into the app development market.

Words Inside is the fourth app which Aled has designed. A Dee Valley tourist guide, guess-the-picture game called Girl Boy Fruit Flower and Sum Maths, an educational maths game, are already available through the App Store.

“App design is hugely exciting as it brings together so many disciplines of computing and business into one container – the smartphone, a mobile computer in your pocket.

“It offers huge opportunities but it’s extremely competitive and so incredibly important that ideas are well thought out and creatively implemented. Even in a market so young there’s no room for a bad looking, poorly designed app, or one which has technical problems. With so many other apps available most users won’t ever launch your app again if it crashes.”

Words Inside is available as a free download from the App Store, or via a link from

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