Gareth J. Harvey

After completing both an undergraduate and masters degree in business, Gareth decided that the traditional paradigms used to explain consumer behavior failed to consider the psychology that drives employee and consumer behavior.

In order to find some answers Gareth decided undertake a PhD in Consumer and Organizational Psychology at Bangor University. Over the next four years, he studied a diverse range of research areas including learning theories, attention and evolutionary psychology, and sought to see how these theories can be applied to improve business performance. He now specializes in researching the impact of environmental cues in both a retail and corporate context. This involves quantifying how changes to our environment, (e.g. lighting, music, aromas etc.) change the way we shop and behave in a corporate environment.

Gareth also works as a freelance consumer psychologist, undertaking bespoke research projects for numerous large businesses including: National Grid, BBC, Pixel, Kraft and United Biscuits.

While not writing about himself in the third person, Gareth enjoys mountaineering, snowboarding and is currently learning to windsurf.