Gareth J. Harvey
BA (hons) Business and Social Administration, MBA Business Management, PhD Organisational and Consumer Psychology
Lecturer in Marketing and Consumer Psychology
In order to find some answers Gareth decided undertake a PhD in Consumer and Organizational Psychology at Bangor University. Over the next four years, he studied a diverse range of research areas including learning theories, attention and evolutionary psychology, and sought to see how these theories can be applied to improve business performance. He now specializes in researching the impact of environmental cues in both a retail and corporate context. This involves quantifying how changes to our environment, (e.g. lighting, music, aromas etc.) change the way we shop and behave in a corporate environment.
Gareth also works as a freelance consumer psychologist, undertaking bespoke research projects for numerous large businesses including: National Grid, BBC, Pixel, Kraft and United Biscuits.
While not writing about himself in the third person, Gareth enjoys mountaineering, snowboarding and is currently learning to windsurf.