Marketing

FdA Business Management with Marketing

Marketing is central to the world of business and has become increasingly important in the public and charity sectors. Developing a proactive relationship with customers and markets is the key to success in any organisation.

Key facts

The University has excellent links with professional bodies and local businesses
Subject areas covered include general business topics as well as specialist marketing knowledge
A common first year allows you to be able to select your final choice of degree title and specialism at the end of that year
Personal development planning is integrated throughout the course. This will help ensure you develop the skills framework necessary for effective personal, academic and career management.

Career opportunities

Studying marketing you will develop a range of skills which are essential for today’s competitive business environment. Dealing with people and effective communication are important management skills which are developed on this course, together with a range of problem solving and information and communication technology techniques which are all highly sought after by employers.

Career opportunities include: marketing, market research, brand management, product management, public relations and advertising.

Course content

Typical course content

Topics of study include economics, human resource management and accounting as well as a range of specialist marketing options.

As well as studying marketing related topics you will cover a range of topics which are fundamental to good business practice. You will hone practical skills in IT and communication. You will develop an understanding of the business environment and management and will cover more specialist marketing areas such as delivering customer value, customer relationship management and global marketing.

You will also have the opportunity to choose modules which fall within your specific areas of interest, as well as study a marketing research project in the final year of the degree.

Assessment

Assessment is a combination of assignments and examinations. Assignments include case studies, group presentations, reports, online discussions, research projects, company reports and analysis.

Course duration

Entry requirements and applying

At least 240 points or equivalent from a minimum of two A levels and GCSE Mathematics and English at Grade C or equivalent. See information on general entry requirements.

You will study marketing related topics but will also cover a range of topics which are fundamental to good business practice including marketing, business planning, finance and human resource management. You will develop a sound understanding of the business environment and law. Later in the course you will cover more specialist marketing areas such as marketing planning and delivering customer value.

Assessment is a combination of work based learning, assignments and examinations. Assignments include case studies, presentations and reports.

Course duration

Entry requirements and applying

120 points from a minimum of 1 A level. Relevant work based experience may also be considered. See information on general entry requirements.

From 2012 our general academic requirement for an honours degree will be 240 UCAS points, and for a foundation degree 120 UCAS points. If you do not have the points required your application will still be considered. We welcome applicants from diverse backgrounds and with a range of experiences.

If you are a UK or EU student and require more information, or to discuss any specific aspect of this course or our Business School admissions process, contact the Student Information Desk.

If you are an international student and interested in our business courses, please contact us as follows:

The Glyndŵr University International Office is open Monday to Thursday from 08:30 to 17:00 GMT (08:30 to 16:30 GMT on a Friday).

Please consider the time difference between the UK and your own country when contacting us.

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Key facts The University has excellent links with professional bodies and local businesses Subject areas covered include general business topics as well as specialist marketing knowledge A common first year allows you to be able to select your final choice of degree title and specialism at the end of that year Personal development planning is integrated throughout the course. This will help ensure you develop the skills framework necessary for effective personal, academic and career management. Career opportunities Studying marketing you will develop a range of skills which are essential for today’s competitive business environment. Dealing with people and effective communication are important management skills which are developed on this course, together with a range of problem solving and information and communication technology techniques which are all highly sought after by employers. Career opportunities include: marketing, market research, brand management, product management, public relations and advertising. Course content Typical course content Topics of study include economics, human resource management and accounting as well as a range of specialist marketing options. BA (Hons) Business Marketing As well as studying marketing related topics you will cover a range of topics which are fundamental to good business practice. You will hone practical skills in IT and communication. You will develop an understanding of the business environment and management and will cover more specialist marketing areas such as delivering customer value, customer relationship management and global marketing. You will also have the opportunity to choose modules which fall within your specific areas of interest, as well as study a marketing research project in the final year of the degree. BA (Hons) Business Marketing modules Assessment Assessment is a combination of assignments and examinations. Assignments include case studies, group presentations, reports, online discussions, research projects, company reports and analysis. Course duration Full-time 3 years Part-time Get in touch Entry requirements and applying At least 240 points or equivalent from a minimum of two A levels and GCSE Mathematics and English at Grade C or equivalent. See information on general entry requirements. UCAS code: NN1M Part-time applicants should apply direct FdA Business Management with Marketing You will study marketing related topics but will also cover a range of topics which are fundamental to good business practice including marketing, business planning, finance and human resource management. You will develop a sound understanding of the business environment and law. Later in the course you will cover more specialist marketing areas such as marketing planning and delivering customer value. FdA Business Management with Marketing course structure Assessment Assessment is a combination of work based learning, assignments and examinations. Assignments include case studies, presentations and reports. Course duration Full-time Two years Part-time 1 year top-up following completion of HNC Entry requirements and applying 120 points from a minimum of 1 A level. Relevant work based experience may also be considered. See information on general entry requirements. UCAS code: N2N5 Part-time applicants should apply direct From 2012 our general academic requirement for an honours degree will be 240 UCAS points, and for a foundation degree 120 UCAS points. If you do not have the points required your application will still be considered. We welcome applicants from diverse backgrounds and with a range of experiences. Contact us If you are a UK or EU student and require more information, or to discuss any specific aspect of this course or our Business School admissions process, contact the Student Information Desk. Student Information Desk Tel: 01978 293 439 Email: sid@glyndwr.ac.uk International students If you are an international student and interested in our business courses, please contact us as follows: Email: international@glyndwr.ac.uk Telephone: 0044 1978 293433 (from overseas) or 01978 293433 (within UK) Fax: 0044 1978 293385 (from overseas) or 01978 293385 (within UK) The Glyndŵr University International Office is open Monday to Thursday from 08:30 to 17:00 GMT (08:30 to 16:30 GMT on a Friday). Please consider the time difference between the UK and your own country when contacting us.	Undergraduate courses BA (Hons) Business Marketing modules FdA Business with Marketing course structure For more information about our courses please telephone 01978 293439 or email SID@glyndwr.ac.uk
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Marketing

Key facts

Career opportunities

Course content

Assessment

Course duration

Entry requirements and applying

Course duration

Entry requirements and applying

Contact us