CIM Event to Look at the Positive Impact of Social Marketing

6 March 2009

On Thursday 12th March Glyndŵr University will be hosting a marketing event which will provide an insight in to how social marketing works and its benefits.

The event is a Chartered Institute of Marketing event, with speaker Mark Stuart, Head of Research, The Chartered Institute of Marketing, giving the keynote talk.

Mark regularly chairs panels and debates, and speaks on the themes of innovation, sustainability, brands and communications. A featured contributor to The FT Handbook of Management, he also writes for Chief Executive Officer, Excellence in Leadership and Finance Director Europe.

Mark’s talk will be followed by a case study from Vanessa Griffiths of Groundwork which will demonstrate social marketing in practice.

The event, 'Social Marketing and its impact on Regular Marketing', is being held at Glyndŵr University’s Wrexham campus and will start at 6pm.

Entrance is free for CIM members and studying members and £24.50 for non-members. A buffet and refreshments will be served. To book a place visit www.cim.co.uk/events.

Glyndŵr University runs a range of CIM development programme as well as a range of marketing degrees at foundation, honours and masters level.